THE ORDERAT BRAND
order.
@ orderat.
One identity for every local request. Here are the official assets and the simple rules for using them well.
01 / IdentityMade for the
Made for the
local moment.
In English, the name reads “order at.” In Lebanese Arabic, أوردرات is the familiar plural of an order. The @ symbol connects both ideas in one simple mark.
order. @ orderat.اطلب. عَ أوردرات.
Always write the name as orderat in lowercase. The period belongs to the campaign line, not the logo.
02 / LogoOne mark.
One mark.
Two settings.
Use the supplied files as they are. The round @ is the primary symbol; pair it with the lowercase wordmark wherever there is room.
SVG scales to any size. PNG files have transparent backgrounds; sizes refer to pixel width.
The @ symbol
Use the roundel alone only where the full name will not fit, such as an app icon or a small avatar.
Give it room.
Leave clear space of at least half the roundel diameter on every side. Keep the original proportions and colors.
Change the mark.
Do not stretch, rotate, outline, recolor, or place it over busy imagery. Never use a substitute @ icon.
03 / ColorGreens with
Greens with
room to breathe.
White is the default canvas. The greens carry identity and action; the neutrals make space for them.
01
Orderat Green
Symbol and primary actions
02
House Green
Type and deep panels
03
Accent Green
Hover and active accents
04
White
Default canvas
05
Warm Cream
Secondary canvas
06
Light Mint
Supporting UI surfaces and highlights
Ceramic #EDEBE9 is available for quiet surfaces. Gold #CBA258 is reserved for future special moments; do not use it in everyday ordering layouts.
04 / TypeClear in both
Clear in both
languages.
Use a direct sans serif, large headings, and comfortable space. Arabic must remain easy to read at phone size.
Use Manrope for English brand text, with Arial and Helvetica as fallbacks. Keep the brand name lowercase.
Use the supplied Noto Sans Arabic UI files for Arabic screens and artwork. The fonts are provided under the SIL Open Font License.
Brand font files
Manrope and Noto Sans Arabic UI, with both font licenses.
05 / VoiceWarm. Specific.
Warm. Specific.
Short.
Sound like a useful local service. Use natural Lebanese Arabic for campaign lines and clear Arabic for service instructions.
ENGLISH
One local request.
Follow every step.
لبناني
قلّنا شو بدّك.
تابع كل خطوة.
DO
Write like a helpful local service. Keep lines short and the name lowercase.
DON’T
Use all caps, long slogans, or extra decorative punctuation.
06 / Imagery
Everyday, in focus.
Give the subject room. Natural color and a calm canvas let local details lead.
DO
Use daylight or soft indirect light, true color, and clean backgrounds. Choose real photography when showing a specific place.
DON’T
Put the mark on detailed imagery, crowd the frame with type, or use heavy filters.
Assets / DownloadsEverything in
Everything in
the right form.
Source vectors are the reference. Download only the files you need or take the complete pack.
Complete brand kitLogos, colors, fonts, license, guideZIP →Logo filesSource SVGs + transparent PNG sizesZIP →Brand fontsManrope + Noto Sans Arabic UI, with licensesZIP →IllustrationsCategory artwork on transparent backgroundsZIP →Usage guidePortable logo, color, voice and imagery rulesPDF →PaletteColor values for design toolsJSON →
Need a custom or co-branded application? Contact orderat.